The Innovators Dilemma Book
  Dealing with Darwin goes into all the fundamentals of innovation and many examples of the different types. It

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10 Great Books On Innovation

 

When people hear the word innovation, they tend to think of product innovation or disruptive innovation but rarely marketing

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Innovation In Marketing

 

Iterative-Development
Iterative development involves a process where something is constantly undergoing improvement. As opposed to a single

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What Is Iterative Development?

 

Marketing Tool Machine Learning Boomtrain SaaS
There's been bunches of talks about "open innovation" lately. Dr. Henry Chesbrough, at UC Berkeley's Haas School of

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Open Innovation in the 21st Century

 

Adapting-To-Organizational-Change
Any organization can get comfortable in a particular environment. However, change is inevitable. If not handled properly, it

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Adapting Your Employees to an Organizational Change

 

AirBnb
Truly disruptive innovation doesn't come around that often with most companies just being an improvement or slightly

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Disruptive Innovation: Airbnb

 

Mechanical Turk is not a rock band or a repair shop in Istanbul. It is Amazon's way of helping business deal with the

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How You Can Use Amazon’s Mechanical Turk to Outsource Your Context

 

Market Research Tool
Competitor research is easier than ever with dozens of new tools coming out every year that allow you to mine all the

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7 Incredible Tools for Competitor Research

 

Crowdsourced economy
Crowdsourcing involves enlisting the help of a large group of people in soliciting ideas, solving challenges, working on a

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What Is Crowdsourcing?

 

Demographic, Geographic, psychographics, market segmentation
Relational intelligence is the ability to infer from similar demographics certain traits, buying behaviors and

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What Is Relational Intelligence?

 


 

 

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